Looking Through The Eyes Of Female Narrators - 1833 Words

Looking through the eyes of female narrators provides an opportunity to complete the story of a time period one hasn’t experienced and discover women in history. In primary historical accounts, as well as dependable sources such as textbooks, history is often about the men that fought the wars, the men that had ideas, and the men that are remembered. Historical fiction, however, is a medium that provides authors with the chance to tell a story often narrated or focused around the story of a woman or women from a certain time period. This teaches readers about the women and their roles across the ages. Historical fiction tells an important, missing point of view: the stories left untold. Historical fiction is defined as â€Å"a work of writing that reconstructs the past† (study.com). ‘Re-imagined’ fiction embodies real past events, people, and culture in a fictional story. The goal of historical accounts is to prove what actually happened as well as what was documented. Historical fiction can tell what is hidden underneath logic and reality. Not only women are excluded, but colored people, queer people, disabled people, and mentally ill people are also left out of the record. It is generally the author’s goal to portray an underrepresented side or layer of a story. Writing women into our history through fiction based on real accounts is not only an important project, but it can also be a controversial undertaking. The problem with telling the stories of these women is the scarcityShow MoreRelatedThe Yellow Wall Paper By Charlotte Gilman1139 Words   |  5 Pageslight how much the narrator hates wallpaper and is a significant symbol portray al of awful state. The yellow wallpaper can have a representation of many conditions and ideas, among them, the mental state of the narrator. The paper is going to survey what the yellow wallpaper represents and notice how it is being depicted over the progression of the story. In addition, it will be explored why the yellow paper is likened to the narrator’s mental state. We start this by looking the state of women inRead MoreThe s Cane, Misunderstanding, Violence, And Even Death1639 Words   |  7 Pagesand they cannot see the interiority of the female character. The use of connecting women to nature suggests that Jean Toomer is looking at gender and how masculinity shapes the female role into isolation as physical objects of sexual desires. Communication fails because men only regard women as surfaces that have no identities. Men fail to understand or communicate with women because there is no spiritual connection – only physical. In Cane, the female characters, b lack and white, become symbolicRead MoreAnalysis Of Edgar Allen Poe s Tell Tale Heart895 Words   |  4 PagesIn Edgar Allen Poe’s Tell-Tale Heart, the narrator says â€Å"It is impossible to say how first the idea entered my brain; but once conceived, it haunted me day and night.† The narrator uses illustration to prove that he is not insane, and plans a story as evidence. In this story, the primary condition is the narrator s decision to kill the old man so that the man s eye will stop looking at the narrator. The eye, the watch, and bedroom are examples of symbolism and imagery that add to the narrator’sRead MoreInvisible Man By Ralph Ellison1012 Words   |  5 Pagesare involved in an equality group, and characterizes males as the dominant and working gender. In the beginning of the novel, the exposed female in the battle royal scene displays the objectification of women where the narrator is only viewing the girl as an object that provides physical pleasure, rather than a person with a mind and subconscious. The narrator sees â€Å"[...] a magnificent blonde -- stark naked,† and describes that â€Å"The hair was yellow like that of a circus kewpie doll, the face heavilyRead MoreBoys and Girls by Alice Munro1683 Words   |  7 Pagesworld. Through first-person narration, Munro shows the girls views of femininity by describing the girls interpretations of her parents shaped by indoor and outdoor territoriality, criticism and variety of pressures directed at her by society and family members and the mysterious alterations in her personal night stories and behaviour towards Flora and Laird. Boys and Girls is a story which emphasizes the invisible societal and parental forces that shape children, in this case, the narrator andRead MoreEssay Battle Royal, by Ralph Ellison1341 Words   |  6 PagesEllison’s Powerful Battle Royal      Ã‚   I felt a wave of irrational guilt and fear. My teeth chattered, my skin turned to goose flesh, my knees knocked. Yet I was strongly attracted and looked in spite of myself. Had the price of looking been blindness, I would have looked. (Ellison 939)    These insightful words written by Ralph Ellison in the powerful short story Battle Royal, which later became the first chapter in the critically acclaimed novel Invisible Man, convey the repressedRead More The Tell Tale Heart by Edgar Allen Poe and Eveline by James Joyce1525 Words   |  7 Pageslove with Frank when she isnt really. In The Tell Tale Heart, the story contains a nameless narrator who is the central character of the story. The narrator may be male or female because Poe uses only I and Me in reference to this character. Most readers may assume that the narrator is male because it is written in first person by a male author but the story can also be plausible if the narrator was a woman. In the times Poe was writing, he would be creating a story whose impact would be Read MoreMemoirs of a Woman of Pleasure by John Cleland1447 Words   |  6 Pages A unique characteristic of Cleland’s engagement with female virtue is his recognition of rethinking morality. After all, when people think about morality, engage in current ways of conduct in their society, and perhaps recall the very first teachings of ‘value,’ these ideas are very frequently conventionalized in their minds. The difference between right or wrong become sites of their first understanding of morality and, in turn, attain their own significance for those who taught them those valuesRead MoreRepresentation Of The Feminine Of Select Ghost Stories Of Ruskin Bond1552 Words   |  7 Pagessupernatural by Bond in order to assess how the character of the female has been represented with a special emphasis on examining an element of the sinister which seems to be associated with each of these women. Whether as ghosts or as real, living individuals, these women exhibit a tendency to inflict harm on other characters which marks them as being decisively dange rous. What this paper tries to ascertain is whether these female characters can be simply branded as being evil or if there are actualRead More The Yellow Wallpaper1466 Words   |  6 PagesWhen looking at two nineteenth century works of change for two females in an American society, Charlotte Perkins Gilman and Stephen Crane come to mind. A feminist socialist and a realist novelist capture moments that make their readers rethink life and the world surrounding. Gilman’s â€Å"The Yellow Wallpaper† was first published in 1892, about a white middle-class woman who was confined to an upstairs room by her husband and doctor, the room’s wallpaper imprisons her and as well as liberates herself

Analyzing The Companies Microsoft And Apple Using The Swot...

In this essay I will be analyzing the companies Microsoft and Apple using the PESTEL analysis. PESTEL stands for: Political, Environmental, Social, Technological, Economic, and Legal. Microsoft and Apple are the two leading brands of the personal computer market. Although they both are highly in demand for essentially the same products, both companies have strategized their business in such a way to advertise their items uniquely. Microsoft was founded in 1975 by Bill Gates and Paul Allen. Since the start of the company, Microsoft has had it’s fair share of not only successes but problems as well. The United States Government claimed Microsoft violated the Sherman Antitrust Act by providing each new Microsoft customer with a free copy of†¦show more content†¦Social: After Gates took on a less significant role in the company, Microsoft began campaigning more heavily in television advertisements, print ads, and billboards to reach a younger audience. By partnering with Google, the company has created a new image for itself. Rather than just being a product for professionals, they have linked their products with the Android system just as Apple has with the iPhone. (Strickland and Crawford 2014) Technological: Microsoft is the leading alternative to Apple products which many find quite expensive. Many consumers are attracted to Android’s customizable options over the iPhone’s set features. Economic: Microsoft’s stock has been steadily increasing since the dot-com bubble of 2000 with only a small setback in 2009 when the global economic recession hit and the demand for PCs fell. Legal: Microsoft was sued by Apple in 1994 in a highly-publicized case. Apple claimed that they had licensed certain parts of their user interface during the inception of Microsoft 1.0, but Microsoft then turned around and illegally copied aspects that already existed in Apple. Microsoft won the case but not after a lengthy legal battle. (Morgenstern 20 12) Only one year after Microsoft, Apple was founded in 1976 in the garage of Steve Job’s parents in Los Altos, California. Political: Recently their have been many scandals about hackers using Apple technology to access classified information. The situation has grown so dire that Apple Chief

Ole Mac Essay Example For Students

Ole Mac Essay I live close to a town called, Hot Coffee, down by the Mississippi River with my family on a small farm. I have two brothers and one sister. When we come home from school we have chores waiting for us. My errand is to feed chickens and collect the eggs for Mama. My older brother Bobby, chops wood for our heat and cooking. Mike, the youngest brother is ten and the smartest of us kids. Well at least we thought he was. His job is feeding the mule Ole Mac. Ole Mac is nine years old and the best mule Daddy ever had. Daddy talked well of Mac, about how strong he is, and how easy he is to plow. Daddy is always saying best dang mule in the county. Mac stands 14 hands tall and 4 feet across the back. He is the biggest mule Ive ever seen, and according to Daddy he is also the smartest. One day Mike came by the chicken coop coming from the barn with a big smile. Why you smiling Mike? I asked opening the coop gate heading for the house too. Oh nothin, nothin at all. He said with that big grin. Oh come on what is it? Nothin I said and leave me alone. He said running ahead of me toward the house. Here you are Mama. I said handing her the ten eggs Id collected. Not bad Jimbo. I loved my Mama more than anything, but I wished she would stop calling me Jimbo. If she kept it up everybody would start doing it. She stirred my hair seeing my frown, she beamed and said, Sorry I mean James. I smiled at her, Thanks Mama. You go wash up for supper now. Your daddy will be in from the fields soon. Ok. I said going down the hallway to the bathroom. I could hear her talking to Mike. Boy, what in the world are you so happy about. Nothin Ma, Im just smilen. Cant I smile? Boy, when you smile, I get worried. Oh Ma, I aint done nothin for you to worry about. I could hear the smile in his voice. I dont know what Mike did, but I knew it wasnt good. Mike was a smart kid, but sometimes he was too smart for his own good. Bobby was the oldest, at 14 an a half as he called himself. He wasnt the brightest boy youd want to meet, but at 14 and standing 510 all muscle, and let me say this nobody at school said a cross word to him. His size also helped Mike and me, because they knew Bobby would come to our aid. On the weekends wed go to the fields with Daddy, and hoe the corn. That time of the year Kekulebusrs were bad. The Kekulebur is a plant that twists around the corn and kills it. So we had to make war on them every week during the growing season. Bobby would do twice the work of Mike and me. Daddy was proud of us all, which he told us all the time. We knew he had more pride for Bobby, because of the work he could do. I heard Daddy tell Bobby one day hed make a good farmer. He never said that to Mike or me, but Mike was good at his school work as I was. Bobby could hardly read or write, but he was a born farmer and he loved it. We heard Daddy coming in because Ole Mac was making his usual hew hawing sound knowing he was about to be fed. I went out onto the porch and watched Daddy taking the harness off Ole Mac. Daddy waved for me to come to the barn. I knew what he wanted me for. Twice a week Ole Mac gets a brush down. Daddy said brushing help keep the flies off Ole Macs rump. We always laughed when he said that. It wasnt what he said it was the way he said it. That was one thing Daddy can do, he made us all laugh. James, you get through brushing Mac put him in his stall. Dont take too long brushing him or hell bite you. Ole Macs hungry and aint going to wait long. Ok Daddy Ill be quick. With a smile Daddy said, You better or Mac will take a chunk out of your arm. He said laughing toward the tack room with the harness. Daddy always soaped the harness once a week. He said it kept the leather from cracking. You finished yet? Daddy asked. Yes sir, Im done. Well-put Mac into his stall and let him eat, and you get to the house so we can have our supper. Yes sir, Ill be right there. I led Ole Mac into his stall and he went straight to his trough. I watched him for just a second. He stuck his head down into the trough and then pulled it back quickly. I thought I should go in and check his feed but Ive seen rats get into the trough before and Ole Mac would run them out without any problem. So thinking that it was a rat I headed to the house for supper and thought no more about it. What we eating tonight Mama? I asked pulling the lid off the stew pot. Boy, you know better than to do that. Where you been anyway? I thought you were in your room with your brothers doing homework. I was down in the barn brushing Ole Mac. Well you better go wash up again. Supper will be on the table in just a minute. Ok. I said once again going down the hallway to wash my hands. James. Did Ole Mac start eating? Daddy asked coming out of the one and only bathroom all six of us had to use. No sir I think there was a rat in his feed trough. Ole Mac knows how to take care of a little rat. Yes sir, he does Ive seen him pick them up and bite them right in half. I pity any rat that bothers Macs food. Daddy said with a smile. You hurry up now before all the food is gone. You know how your brothers are about squirrel hash. Squirrel hash? Oh boy we havent had that in a long time. James, you like anything your Mother makes. Daddy said with a pat to my shoulder. I got to the table just before Daddy asked the blessing, which he did for every meal. Pam my sister and Mama got up after the blessing to bring in the stew pot of squirrel hash. Pam took off the lid of the pot and the smell was wonderful. Schindler’S List Essay PaperIm not mad at you. Relieved I went to the tack room and found the hammer. I want you to go and get Mike right now. He turned going back into Macs stall. As I was going to the house for Mike I heard some hammering in the barn. I thought it funny for Daddy to start building something after hed been in the fields all day. Mike was in our bedroom doing his homework. Daddy wants to see you in the barn. I saw Mikes face go white. Whats Daddy want with me? Mike said getting up and walking to the window looking toward the barn. I dont know, but he sure looked angry. Oh? Mike said heading for the bedroom door. Will you come with me? Mike asked. Why do you want me with you? Oh never, mind. Ill go by myself. I could see Mike must be in trouble so I went with him. When we got to the barn, the hammering had stopped. Daddy did you want to see me? Mike asked in an innocent voice. I do young man. Come into the stall I want to ask you a question. Mike l ooked at me and opened the stall door. I walked in right behind him. Ole Mac was in another stall eating like Id never seen Mac eat before. He ate like he was starved. Daddy was standing next to the trough. Daddy asked Mike, Did you feed Mac yesterday? Mike looked at the trough and said, Yes sir I did. Daddys face went red all of a sudden. Boy, what were you thinking of? Daddy yelled. I dont know. Mike said almost crying. I didnt understand what was going on. You know you could have killed Ole Mac. He helps this family to make a living, and you just about killed him. What have you got to say for yourself? Mike was now crying and he blubbered out, Im sorry Daddy I didnt think it would hurt for awhile. Wouldnt hurt? You could have starved Ole Mac to death. That Ole mule works hard everyday, and the only thing he gets is his feed, and you toke that away from him. Im sorry Daddy I didnt think about that. Daddy walked closer to Mike. Mike backed up thinking Daddy was going to hit hi m. Daddy stopped right in front of him and said, Dont worry son Im not going to hit you, but I think you will wish I had. For the next six months, youll not only feed Mac youll also brush him down everyday. You will also soap the harness once a week. On the weekends you will not go fishing or hunting, because youll be too busy working. Youll do all the chores except chopping wood. Do you understand what Im saying? Mike with his head down and still crying said, Yes sir, I understand. Well, Mike and Daddy understood, but I didnt. Daddy walked out of the stall with his hand on Mikes shoulder. It had something to do with Ole Macs feed. I looked at the trough, and couldnt see anything that would explain what was going on. I bent down and looked under the trough and to my amazement saw twenty heads of 16 penny nails sticking out of the bottom of the trough. That was what the hammering was about, Daddy had driven the nails out of the trough. Mike had stuck nails up into the trough so Ole Mac couldnt eat, and so he wouldnt have to feed Ole Mac everyday. Mike wasnt as smart as he thought he was.

Napoleons Conflict With Russia Essays - Russia,

Napoleon's Conflict with Russia Napoleon was one of the greatest military leaders of all time. By 1812 Napoleon had expanded the territory of France all over Europe including Spain, Italy, Holland, and Switzerland. The countries that Napoleon did not directly control, he was usually allied with. The turning point of Napoleon's career also came in 1812 when war broke out between France and Russia because of Alexander I's refusal to enforce the continental. Even the French nation could not provide all the manpower and supplies needed to carry out the Emperor's grandiose plan for subduing Russia. Throughout 1811, he worked to mobilize the entire continent against Russia. He not only levied the vassal kingdoms in Spain, Italy, and Germany but also summoned Austria and Prussia to furnish their share of men and goods. Altogether, Napoleon could count on nearly 700,000 men of 20 nationalities of whom more than 600,000 crossed the border. Grown far beyond its original intended size, the army was difficult to assemble and hard to feed. Between Tilsit and Moscow, there lay over 600 miles of hostile barren countryside. Because of lack of supplies and the difficulty to feed the large army, Napoleon's plan was simple: bring about a battle, defeat the Russian army, and dictate a settlement. Apparently neither he nor his soldiers, who cheerfully began crossing the Nieman River, thought beyond the immediate goal. Already 300 miles into Russia, Napoleon had not yet found a way to exploit his advantage. In the Emperor's programming the resources necessary to achieve his objective, he had anticipated fighting a battle within a month after crossing the Nieman. Toward the end of that month Napoleon began to realize that events were disproving the validity of his estimates. Dying horses littered the roads and the advanced guard found little forage as Russians everywhere abandoned their homes. Napoleon knew that he needed to fight. At Smolensk, he set up for a battle and waited but the Russians, afraid of a trap steadily withdrew their troops from Smolensk and continued to retreat deeper into Russia. The only major battle in the Russian campaign proved that something was definitely lacking in Napoleon's judgment. Borodino was a battle of legendary proportions. Before the battle Napoleon proclaimed, "Soldiers, here is the battle you have so long desired!" However, the fight was inconclusive. At its end, Napoleon found himself the possessor, not of a victory, but of a barren hillside and an increasingly compelling commitment to advance further into the east. Well into the battle, the French had almost cracked the left side of the Russian Army. Several French generals had requested that Napoleon would commit the guard infantry into battle. This would create the final blow and insure the Russian defeat. After 14 hours of intense combat, the fighting died out at nightfall, and Mikhail Illarionovich Kutusov, the Russian general, gratefully began to retreat his troops. The guard infantry had remained unused. After the Battle of Borodino, in which losses on both sides totaled ! over 70,000 men, Napoleon had 100,000 effectives remaining, while Kutusov probably had no more than 55,000. Both sides claimed a victory, whereas actually, both sides had lost. While the Russian army filed disconsolately toward Moscow, the Emperor of the French rationalized his indecision at Borodino by contenting himself with the capture of the city. On September 14, Napoleon rode into Moscow at the head of a fraction of the Empire's military strength. Meanwhile, Napoleon's opponent had made a decision that was to shape the remainder of the campaign. Kutusov made up his mind not to fight another battle in defense of Moscow. Kutusov ordered the city's population out into the countryside, released all inmates from the city jails, and destroyed the city firefighting equipment. Napoleon and his army of 100,000 arrived only to find a handful of the original inhabitants and several hundred criminals and lunatics freely roaming and plundering the streets. That night, fires sprang up all over the city. Fire swept through the city for several days and by morning it was apparent that most of the city had been consumed by the flames. Left with no choice, Napoleon sent peace proposals to Alexander, but Alexander refused to even

The Many Economic Applications of Shadow Price

The Many Economic Applications of Shadow Price In the strictest sense, a shadow price is any price that is not a market price. A price that is not based on actual market exchanges must then be calculated or mathematically derived from otherwise indirect data. Shadow prices can be derived for anything from a resource to a good or service. But this is just the tip of the iceberg. While economists tend to be committed to markets as a means of valuation, the lack of a market price is not necessarily a limitation of their research. In fact, economists recognize â€Å"goods† that carry societal value for which there are no markets to set a market price. Such goods might include the intangible like clean air. Conversely, economists also recognize that there exist goods that do have a market-traded value that is simply not a good representation of the good’s true societal value. For example, electricity produced from coal carries a market price that does not consider the impact or â€Å"social cost† of coal burning on the environment. It is in these scenarios that economists find it difficult to work, which is why the discipline relies on the calculation of shadow prices to give a â€Å"price-like† value to otherwise unpriced resources. The Many Definitions of Shadow Price While the most basic understanding of the term shadow price relates simply to the lack of a market price for some resource, good, or service, the meanings of the term as derived from its real-world uses relay a more complicated story. In the world of investments, shadow price can refer to the actual market values of a money market fund, which essentially refers to securities that are accounted for based on amortized cost rather than a value assigned by the market. This definition carries less weight in the world of economics. More relevant to the study of economics, another definition of shadow price denotes it as a proxy value of a good or intangible asset that is most often defined by what must be given up to gain an extra unit of the good or asset. Last, but not least, shadow prices can also be utilized to derive an inclusive value of the impact of a project, whether it be a benefit or costs, using stated preferences, making the process an extremely subjective one. In the study of economics, shadow prices are most often used in cost-benefit analyses in which some elements or variables cannot be otherwise quantified by a market price. In order to fully analyze the situation, each variable must be assigned a value, but it is important to note that the calculation of shadow prices in this context is an inexact science. Technical Explanations of Shadow Price in Economics In the context of a maximization problem with a constraint (or constrained optimization), the shadow price on the constraint is the amount that the objective function of the maximization would increase by if the constraint were relaxed by one unit. In other words, the shadow price is the marginal utility of relaxing the constant or conversely, the marginal cost of strengthening the constraint. In its most formal mathematical optimization setting, the shadow price is the value of a Lagrange multiplier at the optimal solution.

Borderline Personality Disorders Essays - Psychiatric Diagnosis

Borderline Personality Disorders Essays - Psychiatric Diagnosis Borderline Personality Disorders According to the latest estimate, five million Americans fit the profile of the borderline personality disorder. One moment calm and engaging, the next raging and impulsive, guilty and self-mutilationg. Borderlines puzzle those around them, straining relationships to the breaking point. Many psychiatrists define B.P.D.'s as a problem with who you are. It is one of the most complicated forms of mental illnesses. They tend to have many problems in thier relationships. They get invloved with other people quickly, but things also get wierd quickly. They're impulsive in a number of ways, many are related to suicide attempts. These attempts usually occur because of a problem in a relationship. People who are most likely to be able to borderline patients are those with extremely high I.Q.'s or other positive personality traits, and mothers with many children. B.P.D. is characterized by stable and persistant ways of behavior and thought. Most psychiatrists say that borderlines are the neediest people in the world, but alienate everyone they seek love from. Borderline Personality Disorder is caused by some defect in early attatchment that leads to the person searching for some type of protective relationship which makes up for what they unfairly didn't get in their childhood. It's a desperate search for someone who will take care of them. Most patients can function well as long as they have someone they feel will be there to care for them and believe in them. If the patient feels any sourt of betryal from thier specia lperson, they wll become abusive, obsessive,and in some cases, maybe even stalk the person. Sometimes a person with the disease will even become self-destuctive b/c they will want care ir protection from others. This is how they prevent people from leaving them. Borderline patients do learn from experience. By the time they are 30 years old, they will be able to build relationships or they will try to avoid getting too involved with others, so they turn to churches, self-help groups, or employment situations. Then they become more comfortable with their feelings, and they are less likely to feel they are bad people. Many borderlines will go to therapy because they attempt suicide or have suicidal feelings. Therapists are cautios to treat people with the disorder b/c they are concerned about their own personal life and think that the patient may intrude and disrupt them. Some patients have been known to park on thier therapists lawn, wanting to go on vacation with them, and be extemely jealous of thier children. Sometimes, therapists can diagnose a borderline personality in 10 minutes. This is possible b/c they don't have very good boundaries and will give you deep information in minutes. Attempted suicide is usually the most characteristic symptom of the disorder. Drugs don't help boderline patients b/c usually from many years of treatment, many people are back to square one. Believe it or not, time is considered one of the best treatments b/c it wears the pathology down. The 5 most Diagnostic Criteria for Borderline Personality Disorder: Making efforts to aviod real or imagined abandonment. Persistently unstable self-image ar sense of self. Feelings of emptiness. Stress-related paranoya and shyness. Thoughts of suicide and suicidal attempts. Bibliography www.electriclibrary.com

Term Paper on E-Business Example | Topics and Well Written Essays - 2000 words

On E-Business - Term Paper Example As far as the marketers are concerned online marketing has increased the reach, reduced planning time, lowered the costs and with the use of technology they are able to reduce the sales points and offer a number of payment options to the customers. The prevalence of the Internet provides efficiency and convenience but as technology has developed, risks and uncertainties too have developed which directly impact online shopping behavior and customer satisfaction. In the case of internet banking, the perceived security risks are high as a third party can easily intercept the system (Mann and Sahni 2011). On the supply side too, the sellers are subject to security and fraud risks. E-business and online purchase subjects the customer to unique risks such as credit card fraud, non-delivery of goods after purchase, private information being shared with other portals, and lack of guarantee of the good and services purchased (Koyuncu and Bhattacharya 2004). Such risks prevent the customers fr om buying high-priced items online or items that would require visual inspection. Customers also fear delays in delivery or goods damaged in delivery, which poses a challenge for the sellers (Sharma 2011). Lack of face-to-face interactions emphasizes the role of trust in online payments (Ranaweera, McDougall and Bansal 2005). Trust in an online environment takes time to develop and is based on past experience and recommendations by the third party (Mann and Sahni 2011). Fraud and security risks faced by the sellers have limited the growth of e-business. However, as technology has developed secure transactions and encryption have developed too, offering guarantees and security to buyers and sellers. E-business has more risks than retail shopping but in spite of the risks internet business has grown because of the numerous advantages it offers. These advantages include lower transaction cost, lower search cost both in terms of time and money; wider range to select the products from, l ower prices and savings on time as shopping is much faster (Koyuncu and Bhattacharya 2011). However, if the delivery time increases, or the risks of payments increases, the customers are likely to engage less in e-business. The theory of reasoned action (TRA) explains that human behavior is based on the beliefs and intentions. Bonera (2011) finds that online purchase intention could be influenced by the construct of playfulness but then perceived security and usefulness influence the purchase intention. Thus, if the perceived security level is low, online purchase is likely to be adversely impacted. Apart from the security concerns, ease of use and website quality can influence consumers’ online purchase behavior. A satisfied customer would have the intention to return to the website and also be willing to recommend the website to friends (Ranaweera, McDougall and Bansal 2005). While the first transaction may stem from curiosity or playfulness, subsequent transactions would d epend upon the actual delivery and consumption relating to the first transaction. Acquisition costs are higher than retention costs and hence it is a challenge for the marketers to convert the first-time visitors to actual buyers. There exists a definite relationship between website quality and website satisfaction. At the same time consumer